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That does not seem like 'sponsored' article at all.
However, the researchers said that the experiment included a fairly small sample, and the long-term effects on workout recovery of eating fast food over other, healthier sources of food are not known.
It's just another garbage study with meaningless sample size, no control group, no exercise protocol etc.
What it shows is that as long as the adequate amounts of macro-nutrients are delivered within right time frame, one's body should be able to restore body energy levels. What it does not show, is how this type of 'diet' would influence healt in the long run.
It's all good to produce garbage like that as long as it stays on PubMed.
It's not ok though to take it out on the news paper front page , giving people a false sense of security/justification. Good job The Times, really....
O ye, of little faith
http://www.thetimes.co.uk/tto/science/article4400778.ece
(with some qualifications - as mentioned to us at the Mosquito trainer demo).